The origin of Duality and the persuit of freedom + Sustainablitiy

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Take this as an idea, as something you might plant in the garden of your mind and let grow into a new idea that incorporates who you are and the way you search for happiness and peace of mind. And save the rest of humanity. 

We have a big challenge in our Era: We need to resolve the big conflict in our collective consciousness, (by nature, we should say the collective unconscious, because no one human is aware of it all). We have two clashing conflicts: The need to be free, competitive and wealthy vs. the need to be sustainable, help out our fellow humans and survive as a species, if anything, for the sake of our children and our children’s children.

We need to live in a sustainable manner, we need to focus on equilibrium, because we are a system and a system survives through equilibrium. Our economic endeavors have made us very powerful and meddling with our environment in ways and in forces so strong, that we might destroy our species. (Most of us don’t believe this is an absolute truth, but we also can understand how this would be true, and hold it as a possible theory). We need to figure out if we are really heading to a global collapse and if there is a possibility to stop this trend and save our species. The alternative is to risk the possibility of a universal holocaust and let the system sort itself out.

We also have a need to grow, we have an instinctive need to create and to compete, to have objectives and to satisfy our personal needs, our infinite repertoire of things that might make us happy. And money seems to be a good way of exchanging your time for your cravings. Ideally people want to be “Economically Independent” – Free to choose what to do every day of their lives, to follow their individual search for meaning. Not just in our heads or during short periods of self-discovery, commonly associated with being young or retired. But in goods, services, properties and biological conditions that strike us as important, individually. ( Spending our time with our children and loved ones, growing gardens or being creative for creativity’s sake, dedicating ones life to the pursuit of science or social development or restoring antique cars).  

  

So the way we have gone about this pursuit of personal needs, is to form collectives, businesses, big businesses and exchange our time for money to later exchange for goods and services. The problem is, some economic activities harm earth. In the name of “The Good of the Company” - ( and its stockholders) – thousands of people collaborate in the destruction of our ecosystem. Reducing costs, increasing productivity, providing more goods and services to more people, marketing the next big medicine or legally defending a corporate bully. All in the form of selling your time in exchange for money you later use to buy stuff at cheaper rates, with better quality or just because it’s trendy.

Based on our actions, we are all trying to make an acceptable amount of money. And, also based on our actions, we are worried about the common good, deep inside use we understand that by helping the system we are also helping ourselves. So when scientists are now talking in terms of “The Survival of Humans as a species” we are bound to pay attention. ¿But are we free to follow the better path?

Much like dysfunctional families or individuals, the internal conflicts in our species, the duality conformed by freedom, ambition and sustainability, is preventing us from adapting to our environment, instead we are forcing our environment to adapt to us, in the same way a conflicted parent might be making the rest of the family pay and adapt to his/her unhealthy way of coping. And if you even dig deeper, you might find a connection between our own personal duality and our collective & constant conflict. A clash between freedom and responsibility just might be present in most conflicts.

So our challenge is to be able to truly gain by being free and sustainable. I believe one way of doing this lies in our capacity to live up to our personal ideas and values, without compromising some of these in order to survive and compete economically. 

New forms of moral and principles are becoming universal. Based on science and our common wish to survive as a species; sustainability being incorporated as a universal value.

When one is the soul dictator of our personal equilibrium, in other words you the only person who is chooses how to think and what to do, it’s easier to live up to our ideals.  But our interests are compromised by our material needs and ambitions, it’s easy to understand how we collaborate in activities that have negative effects on society. War is the more obvious, but take whale fishermen. No one member of the team is solely responsible for the murder of whales, everybody is in on it and everybody has a reason: “I have kids to feed, I think humans are more important than whales, it’s the only thing I know how to do in order to sustain myself”. You might think: “Oh but those guys are just ignorant and plain evil, I don’t do things like that, oh no, not I!” But think about how acceptable it is to eat: “Baby Back Ribs” or to read a newspaper that ironically say “Amazon forests succumb to the paper industry”. Think about cancer, aids, poverty, water contamination, the hazards of nuclear energy and other problems we could be fixing systemically. And think of these problems as systemic problems. If your local power plant is the cheapest way to fuel the company you work for, you probably don’t feel guilty, but you are. 

So, to reiterate: If economic independence and sustainably conscious principles become elements with aligned objectives, we can resolve a long conflict that threatens our very existence. In order to do both, we must be free to make money according to our values, and informed of things like the side-effects of transgenic agriculture or hormonally altered beef. We must understand the implications of buying a newspapers and eating baby pork. And we must be free to choose how we go about our business.

And this is possible now:

There are two elements that make it possible to be free and contribute to sustanability:

a)      Because you are unique: You can provide a unique service. (Your unique place in space and time, your unique combination of genes, culture and perspectives on life provide you with a personal competitive advantage). A unique service based on your competitive advantages is most likely to have economic demand. For example organic, biodynamic, fair trade wine or Ray William Johnson’s unique critique of YouTube’s trending viral videos.  

b)      Because of Technology and universal languages, you are able to tell this to the internet, to this collective consciousness on the cloud, enabling an economic relationship with the group of people who are searching for your own unique service to humanity. “¿Creative synapsis on the brain of humanity?”  

c)       Because you are free to choose how to work, and how to spend your money, you can become truly wealthy (As opposed to a large bank account and an 80hr work week that consumes decades at a time). Doing what you love to do and feeling good about it is possible.

d)      Because of technology and communications, humans are developing the first models of universal human values. And a big part of this new morale is sustainability.

So this is my vision

Because lack of sustainability, abuse and using 80% of our waking life to work for something we are not completely ok with, are things that we probably all want to avoid, our values and morals are changing, incorporating new, universal values based on science, sustainability, human rights and freedom. In order to obtain money without compromising our values and morals, individuals can develop and enhance their own personal and unique competitive advantages, in order to operate from a personal business stand point, (Micro-Small business, consulting, contracting, freelancing), using technology to market their goods and services.